Milestone Description: Website overhaul and update. We will update, clean, improve and optimize the website. The goal is to have a fast, responsive, SEO optimized, stable and converting website after this milestone. Milestone Deliverables: This covers the major items. There will many other tasks that are not listed below.

• Set up automated backups and security scanning.
• Set up auto image optimization.
• Clean and remove all unneeded plugins and extra junk.
• Create and configure GIT repo.
• Provision and configure a new fast and secure server.
• Configure Cloudflare DNS. We will need access to your domain name registrar i.e. Godaddy.
• Install and configure an auto renewing free SSL.
• Install and configure a premium WordPress theme
• Mobile responsive website design.
• General on page SEO setup.
• Set up CDN.
• Setup automatic image optimization.
• Setup site caching and speed optimization.
• Setup mail server.
• Configure Google Analytics.
• Install Hotjar
• Configure Google best practices for offsite SEO. I.e. sitemap submission and Google Search Console configuration.

Phase 1: Main Site Optimization Audit and Review Current Website Topic & Keyword Identification Competitive Research Define On-Page SEO for core pages (Topics, headings, keywords to be incorporated into the existing copy, new copy that needs to be written for optimal SEO traction, URL structure, meta titles, meta descriptions, etc.) Home Page About Us Our Coffee Shop - One Time Purchase Shop - Subscribe and Save Shop - Office Coffee (New) Shop - Wholesale Find Us in Stores Contact Blog (New) Please let me know about any additional pages!