Milestone Description: Website overhaul and update. We will update, clean, improve and optimize the website. The goal is to have a fast, responsive, SEO optimized, stable and converting website after this milestone. First steps:

1. Transfer server
2. Implement new theme
3. Implement membership and active campaign switch
4. Implement the forum

This is a great reference site Pain points:

• Authorize.net error on orders"Validation error: PayPal IPN response from a different email address (neal@godfatherofbodybuilding.com). Order status changed from Pending payment to On hold."
• Landing page
• Slow site
• Lack of a legitimate SSL
• Memberium $3K+ in savings
• Infusionsoft
• Lack of physical product orders
• SEO/ more traffic generation
• Automated backups
• Lack of a member forum
• Un refined membership area video delivery
• Two website to manage

Misc info:

• We will use Woo Memberships to protect membership content
• We will use Active campaign to send emails to list

Milestone Deliverables: This covers the major items. There will many other tasks that are not listed below.

• Create and connect the website to Neal's Wordpress.com account.
• Create and connect the website to Neal's Woocommer.com account.
• Set up automated backups and security scanning.
• Set up auto image optimization.
• Clean and remove all unneeded plugins and extra junk.
• Create and configure GIT repo.
• Provision and configure a new fast and secure server.
• Configure Cloudflare DNS. We will need access to your domain name registrar i.e. Godaddy.
• Install and configure an auto renewing free SSL.
• Install and configure a premium WordPress theme
• Mobile responsive website design.
• General on page SEO setup.
• Set up CDN.
• Setup automatic image optimization.
• Setup site caching and speed optimization.
• Setup mail server.
• Configure Google Analytics.
• Install Hotjar
• Configure Google best practices for offsite SEO. I.e. sitemap submission and Google Search Console configuration.